Luxury Travel is a growing market and consumers are paying more attention to it. Millennials, Gen X and a growing affluent female demographic are driving the resurgence of this segment.
There is a movement towards authenticity and a sense of place. Whereas ‘things’ used to be the biggest status symbol, travellers now want experiences that will make them feel like a part of the destination they are visiting.
As a result, hotels are redefining their guest experience. They are now offering a diverse range of options, ranging from bespoke tours and excursions to immersive food and drink experiences.
These offerings help to create a unique travel experience for each visitor, which appeals to the discerning tastes of today’s seasoned luxury travellers. They also offer a flexible approach to itinerary planning that allows guests the flexibility to explore different destinations and activities as they see fit.
Aside from this, a hotel’s commitment to sustainability and eco-friendly practices is another reason why travellers are turning to it. In a world where environmental and social issues are becoming more common, travellers are seeking hotels that have a deep understanding of their environment and its impact on people.
In addition to this, it is also important to ensure that the accommodation provides a comfortable and safe stay during the trip. This can be achieved by providing temperature checks, enhanced room cleaning between guests and a social distancing policy for the restaurant and communal areas.