The luxury travel experience is a chance to relax and unwind from the hectic pace of day-to-day life. Whether it’s a five-star hotel stay, fine dining in Michelin-starred restaurants or a once-in-a-lifetime adventure on the seas aboard a private yacht, these trips allow travelers to indulge and create incredible memories that will last a lifetime.
As a result, luxury travellers are seeking experiences that resonate with their personal definition of self-expression and purpose. From a mother-daughter high tea with a duchess in Salzburg to a behind-the-scenes tour of the Louvre Museum after hours, they’re looking for authentic, immersive activities that amplify their unique identities and help them feel at home away from home.
In addition, a new generation of luxury travellers seeks to connect with like-minded people during their vacations. From joining a photography expedition cruise to the Arctic with National Geographic photographers to watching artists restore priceless Renaissance art in Florence, luxury travel advisors can arrange these once-in-a-lifetime activities for their clients.
The COVID-19 pandemic forced many luxury leisure travelers to reassess their priorities and what constitutes an ideal trip. While tangible items like high-thread-count sheets and unlimited Champagne remain important, these clients now want a more meaningful connection to the place they’re visiting and authentic, locally sourced experiences that showcase the true culture of their destination. They’re also interested in wellness incorporated into itineraries and climate-conscious options.