Travel Trends are reshaping the travel industry. From eco-tourism to multi-generational vacations, these trends are giving travelers new and exciting ways to explore the world. It’s important for businesses in the travel industry to stay up to date on Travel Trends to better serve their customers and attract new ones.
A recent study by Hilton found that millennials and Gen Z are prioritizing experiences over luxury goods, and many have reduced their spending in other areas to make travel possible. This is great news for the travel industry, as these generations are expected to have a large economic impact in the coming years.
The study also discovered that younger travelers are more likely to seek out socially conscious vacations. This is a big trend that travel companies should be aware of, as it’s an opportunity to show their brand’s commitment to sustainability. In addition, young travelers are more interested in wellness retreats that focus on the mind, body, and soul. These types of trips are often centered around yoga, meditation, or even apprenticeship classes to learn a skill.
In the post-pandemic era, travelers have also become more concerned about the environment and are looking for ways to reduce their carbon footprint when traveling. In fact, a recent report by Skyscanner found that travelers are now more likely to book a trip with accommodations that support sustainability and eco-friendly travel. It’s also becoming popular for travelers to take part in volunteer trips that help their local communities and the environment at the same time.
Another way that travelers are reducing their carbon footprint is by purchasing products made by local small businesses when they travel. This is a great Travel Trend to capitalize on, as it gives people the opportunity to connect with locals and have an authentic experience when visiting a new destination.
A new trend that is taking off is music tourism, where travelers visit destinations inspired by their favorite TV shows or movies. In fact, Hilton’s 2024 Trends Report found that two-thirds of global travelers have considered a vacation inspired by a movie or TV show. This is an excellent opportunity for travel agencies to showcase their expertise in creating custom vacations based on popular entertainment.
The COVID-19 pandemic was a turbulent and confusing time for the travel industry, but consumers’ confidence in travel is starting to build once again. With Covid-19 restrictions lifting, it’s important for travel agencies to focus on marketing strategies that highlight the unique aspects of their travel offerings.
For example, by leveraging a programmatic advertising partner like Crimtan, you can run highly-targeted ads to a curated audience of potential travelers who are interested in your offerings. This is a great way to get your business back to profitability faster and ensure that you’re catering to the interests of your target market.