Luxury Travel is a broad term that encompasses a range of experiences and services offered at luxury hotels, resorts and other destinations around the world. It includes intimate experiences, personalized services and gourmet meals as well as beautiful surroundings that promise a maximum of pleasure and a minimum of stress.
Today’s Luxury Travel Market
The need for luxury travel is a global trend that’s affecting both traditional hotel brands and smaller boutique properties. The demand for higher standards has forced brands to rethink how they present themselves to consumers.
One way to distinguish yourself in the industry is to specialize in a specific niche. For example, a writer might focus on working with a handful of luxury hotel publications and online magazines.
While specialized outlets are important, it’s also crucial to expand your reach beyond them in order to round out the best possible travel writing opportunities. For instance, you may want to work with a wider array of print and online travel websites than your usual writers do.
Cultural Heritage and Local Culture are Drivers of Luxury Travel
A recent study by travel network Trafalgar showed that people today view travel not merely as an opportunity to relax and disconnect from their daily routines, but also as a way to explore new cultures and traditions. In this case, travellers seek to connect with the destination in a deeper way through authentic experiences and co-created trips.
Cuisine and Community are Key Players in the Luxury Travel Landscape
As the world becomes a more interconnected and digital place, travelers are increasingly turning to online platforms for inspiration, research and bookings. This generation of travelers – millennials – is digital-first, and they are prepared to shell out for once-in-a-lifetime experiences.