Luxury Travel Trends with WGY Travel is an elevated experience that takes travelers beyond the norm, with minimum vexation and maximum amenities. It combines the luxuries of home with the pleasures of travel and is often accompanied by a dash of social responsibility.
The Luxury Travel Market is a rapidly growing and lucrative segment that is changing the landscape of tourism. This is particularly true in Asia where the number of people travelling is growing.
Digital-first Millennials and Generation X on the rise: These global-minded travellers are more likely to book online and look for a wide range of perks and experiences. They also want to travel to new destinations and enjoy the personalised service they receive from travel agents.
Mostly, they prefer hotels with personality, impeccable design and perks that match their lifestyle. They also expect hotels to show a respect for and collaboration with local culture and environment.
A post-crisis movement towards authenticity and a sense of place is driving a shift. In the way luxury travelers think about their travel. The focus is no longer on opulent products but on unique, authentic experiences that can’t be replicated elsewhere.
This is reflected in a range of trends in the industry. From hotel renovations to immersive experiences like ice hotels and underwater villas. These are creating a new generation of consumers who no longer associate luxury with things but instead with experiences.
These trends are affecting both the luxury and non-luxury categories of the travel industry, and will continue to shape the sector over the coming years. As these trends evolve, luxury travel brands and destinations will need to adjust their marketing to appeal to different demographics.