Travel has become a huge part of our lives. With an increasing number of people taking trips abroad, it’s important that hotels and other hospitality businesses stay up to date on the latest trends. Keeping up with these trends will help you provide guests with an excellent and memorable experience while helping you build loyalty and grow your business.
Personalisation and Automation
One of the most recent and important travel trends is a move towards more personalized experiences for travelers. This trend is driven by the fact that today’s consumers are more tech-savvy and demand a level of personalization across different channels and devices. As a result, hotels must have the right tools in place to offer the personalization that their guests are looking for.
Another key trend to watch for in 2023 is the increasing importance of social media as a communication tool during trips. This trend is reflected by the increased use of Instagram, which has become a popular platform for travel photos and posts.
With millennials leading the way, sustainability is now an imperative that must be addressed by all travel brands. Almost 90% of consumers are concerned about the climate impact of their travels and are willing to pay more for eco-friendly options. This is a significant market opportunity for companies that offer sustainable options and have the resources to implement them.
The modern tourist is more aware of the impact their actions have on the environment and wants to ensure that their holidays are as environmentally friendly as possible. This is why off-the-grid vacations will be on the rise in 2023, whether you’re planning a phone-free wellness retreat or a camping getaway with your family.
In a world where everyone’s health is important, travellers are now making more of an effort to find nutrient-rich foods and dishes on their trips. This is a major shift from the traditional concept that holiday eating equates to unhealthy treats.
As a result, hotels and other hospitality providers are offering more and more healthy options and even catering to special diets like vegan or gluten-free. This means that you can cater to your guests’ needs with ease.
Solo Travelers and Micro-Trips
This trend will be especially prevalent in the coming year, as many travelers are choosing to take a trip alone rather than with a group. This will also create opportunities for a new wave of travel services that focus on a more intimate, customized experience for individual travelers.
Technology is a major factor in this travel trend, with millennials now spending 50% more on tours and activities than they did before. This is due to the fact that they are increasingly using mobile phones to book their travel and are expecting a more seamless experience when it comes to booking and payment.
As we move into the post-COVID-19 era, it’s vital that tourism businesses remain on top of this travel trend and set up the right technologies to help them get back on track quicker. This will help them gain back the loyalty and trust of their customers and recover their profitability faster.