Travel Trends are heavily influenced by the ideals and concerns of the generation that is making up the majority of the current customer base. As such, it is important to understand and keep up with these trends in order to attract and retain this demographic. One such travel trend is eco travel, a trend that emphasizes environmental sustainability and thoughtfulness in the tourism industry. This can range from simple changes like adding the option to purchase carbon offsets during flight booking to a more active form of tourism that combines a love for travel with the opportunity to engage with local culture.
Another travel trend that is emerging is a desire for more human connection in the wake of the pandemic. This can be seen in the resurgence of group vacations, an interest in off-the-beaten-path destinations, and a desire to take a break from technology. Additionally, people are increasingly seeking opportunities to get outdoors and explore nature, a desire that can be seen in the rise of camping and hiking vacations.
In addition to these trends, a number of other trends are shaping travel in 2023. These include a desire for healthy and organic food and drinks, a focus on sustainable travel and tourism, a desire for a more personalised experience, and an emphasis on flexible travel options.
The most prominent change that we are seeing is the increase in demand for flexible travel. As a result, many travel companies are introducing new policies that enable customers to cancel their bookings at the last minute without penalty. This allows travelers to avoid the costs associated with cancelled plans and is particularly beneficial for business trips.
This demand for flexibility is also leading to a focus on travel that is more locally-oriented. This trend is a reaction to the Covid-19 pandemic, as well as a general concern about over-tourism and the impact that it has on cities. As a result, tour companies are starting to offer a variety of immersive cultural experiences that are more low-key and less touristy than traditional trip offerings.
One such example is Tudor Farmhouse Hotel in Gloucestershire, England, which uses best destination marketing practices to promote its ethos of local travel and culture. In addition to offering local food and drink, Tudor Farmhouse works with local experts to provide visitors with the opportunity to harvest fruit or forage in the surrounding forests.
Other examples of this trend are tours that incorporate a visit to a local market or an evening at a local pub. This is a great way to connect with locals and experience their culture firsthand. Additionally, the popularity of shows like Outlander and The Crown has inspired families to visit historic locations in Scotland and England. We expect to see this trend continue into the future as people seek more authentic and meaningful experiences on their vacations.