Travel Trends are constantly evolving, and staying on top of these trends can be a key differentiator for businesses in this highly dynamic industry. OTAs, tour operators, and hotels can leverage these trends to improve profitability and gain back momentum faster. Keeping an eye on new trends in destinations, accommodation, transportation, sustainability and technology can help businesses better serve their customers and set themselves apart from the competition.
With the pandemic over, people are starting to pack their bags again and plan getaways. International tourism is booming as travelers begin to return to their normal routines and take advantage of lowered airfares and relaxed visa requirements. Domestic tourism is also on the rise with many travelers returning to favorite destinations. Mainland China is expected to see travel spend levels return to pre-pandemic levels by March 2023 as Chinese consumers are eager to explore new destinations.
As people begin to travel again, they are focusing on experiences that provide rejuvenation and relaxation. Wellness-oriented vacations are gaining popularity, as are nature-based getaways such as camping and glamping. This trend also includes a desire to connect with oneself and others through mindfulness practices, such as yoga or meditation.
People are also looking to reconnect with their roots by traveling to destinations that speak to their heritage. This could include a trip to their childhood home or a nostalgic coastal town they visited as a kid. Additionally, there is a growing interest in exploring regions that have been historically impacted by colonialism or slavery.
Travelers are seeking to avoid crowded destinations that have become over-commercialized, which is driving this trend towards hidden gems and under-the-radar cities. For families, this may mean ditching the traditional Caribbean beach resort in favor of a city like Pasto, Colombia that offers a less touristy experience. Tour companies like True Colombia Travel are able to offer this type of immersive cultural experience by partnering with local tour guides and companies.
With a sense of urgency to combat climate change, travelers are turning to sustainable travel experiences and accommodations. This is fueled by the recent resurgence of national parks, which are being viewed as a green escape in a time when environmental protection is critical. In addition, millennials are prioritizing sustainable lodging options as they continue to seek out green travel.
As more and more people are willing to travel again, this trend is causing many tour operators to embrace alternative transportation. This is a great way for them to capitalize on the demand for eco-friendly travel and create more sustainable business models in the process. In addition, the use of data to drive business decisions is proving to be vital for the success of the tourism industry. Data analytics tools, such as Mastercard Tourism Insights, allow businesses to understand how their products and services are being used by potential visitors and the current state of the market. They can then make informed decisions and develop smarter campaigns to attract more travelers.