The definition of luxury is changing and the luxury market continues to evolve. It is no longer just about 5-star hotels, champagne on arrival or a private beach cabana but instead an experience that is unique and bespoke. Clients want to disconnect from their everyday life and immerse themselves in a new culture. Whether it is admiring a masterpiece artwork in the Louvre or feeling like they were the first person to set foot on a remote island, these experiences provide satisfaction and a sense of fulfilment.
Authenticity, wellness incorporated into itineraries and climate-conscious options are all being reprioritised within the luxury market. This is a reflection of the post status luxury consumer who continues to search for experiences that align with their own values and allow them to express themselves through their travel choices.
In 2023, clients are booking fewer countries than before and coupling a beach stay with cultural touring experiences. This allows them to pack all their expectations into one trip rather than multiple trips in order to maintain their relaxation levels and also ensures they have the opportunity to explore more of a destination. Adding in a few adventure activities such as skiing, scuba diving or horseback riding can make this possible for the active luxury traveler too. In addition, planning around event-based destinations is growing in popularity with clients wanting to attend Coachella or South by Southwest in Palm Springs, or seeing Yo Yo Ma perform at a venue in Paris.