The definition of luxury travel may differ between individuals. However, most will agree that it is defined by experiences that provide exceptional comfort and premium amenities. This typically involves staying in upscale hotels or resorts, and taking part in exclusive tours and activities.
In a world of post-pandemic uncertainty, you would be forgiven for thinking that the gold standard for what makes a luxury experience has been lost. Gone are the days of gilt finishes, white gloves and impeccable service – today, the full expression of luxury travel lies in genuine connections, authentic experiences and the rebirth of a sense of adventure.
This is why you will find that many of the new luxury experiences on the market are focusing less on facilities and more on community. For example, the luxury travel experts at Ten Lifestyle Group have discovered that their clients want to feel a part of something bigger than themselves, and they seek out experiences with a sense of exclusivity.
So what does this mean for the future of luxury travel? The discerning travel consumer will continue to seek out genuine connections and authentic experiences that are built around the culture, heritage and provenance of the places they visit. As such, a key opportunity for forward-thinking travel companies will lie in the creation of experiences that allow them to offer a seamless and logical flow. This will be achieved by ensuring that all components of a luxury travel experience, whether that be a hotel stay or a tour itinerary, are carefully considered and meticulously planned.