Once upon a time, the idea of luxury was largely about splurging on high-end hotels, 5-star restaurants and Champagne at liftoff. But the definition of luxury is evolving to accommodate the heightened expectations of today’s travelers. The best luxury experiences are those that provide a sense of uniqueness and personalization that can’t be found anywhere else. Whether it’s an intimate Caravaggio-inspired one-on-one painting class in Rome or a romantic dinner for two under the stars in Buenos Aires, delivering this “wow factor” is what defines the best luxury experience.
For many, the definition of luxury also includes a focus on authentic culture and environmental sustainability. These days, the affluent want more than high thread count sheets and unlimited Champagne – they are looking for a connection to their destination that reflects the people, environment and traditions of its place. And they are willing to go above and beyond to find it.
As a result, we’re seeing a rise in interest for luxury trains and cruises as part of their larger private tour itineraries. Travelers are seeking experiences like Vietnam’s Vietage train between Danang and Quy Nhon, which features semi-private seating areas for clients, three-course gourmet meals served directly to their seats and head and neck massages included in the ticket price, or Rocky Mountaineer’s new route between Denver and Moab where guests can sit back and relax as they take in the spectacular landscapes from their oversized glass dome windows.