Luxury Travel is a broad term, and the definitions of what constitutes luxury vary wildly. To one person, a luxury escape could mean flying on private jets or indulging in in-room spa treatments while to another, it might mean seeing rare wild animals in far-flung destinations or eating at the world’s hardest-to-book restaurants.
But despite the differences, all luxury travelers seek a certain type of experience. According to TPG, the new affluent consumer has a different perspective of the world and “demands value within the context of their purchase.” The classic image of free-spending millionaires like Thurston Howell III on Gilligan’s Island no longer fits today’s clientele. The new luxury traveler wants to make a meaningful impact on their destination while also having an unforgettable experience that they can share on social media.
Whether they want to blend their own wine in Argentina or hike the Inca Trail to reach Machu Picchu, luxury travelers crave experiences that make them feel satisfied and fulfilled after returning home. That’s why it’s important for luxury travel planners to get to know their clients and then match them with the right experiences that meet their needs.
For luxury travel bloggers, this means creating compelling content that tells a captivating story of your travel experiences. Make sure to include vivid visuals to help your readers visualize the beauty and essence of each destination you visit. Moreover, network with fellow luxury travel bloggers, influencers, and industry professionals to expand your audience and monetization opportunities.