Luxury Travel is a burgeoning segment in the travel industry. This type of trip is all about relaxation, comfort, and gastronomy, and travelers are seeking this in destinations across the world.
Social media is a powerful tool to reach your clients and connect them with the latest news and offerings from their favorite luxury brands. It also allows you to create and curate custom-tailored travel experiences that speak directly to your client’s needs.
Millennials are on the rise: This age group has a strong desire for travel. They want to relax and reconnect with family on a vacation, as well as sample gourmet food and make excursions in nature.
Wellness is increasingly in demand: People are looking to incorporate mindfulness and meditation into their itineraries, says Catherine Heald of Remote Lands. They’re also requesting trips that focus on climate-conscious travel, like hiking or forest bathing.
Customization is a key component of luxury travel: Customers have a heightened sense of control over their experience, from how they dine to what day tours they buy. This level of choice is a powerful driver for repeat business.
Travelers are also looking to differentiate themselves from other travelers in their niche. They’re identifying the best travel operators that can offer them a truly unique and personal experience.
As the travel market shifts, it’s important to keep your skills sharp and ready to serve your clients’ travel needs. To do this, hone your high-touch service skills and develop your eye for luxury travel.